Terre di Pisa is a brand dedicated to promoting and enhancing tourism in the region, launched in 2017 on the initiative of the Pisa Chamber of Commerce as part of a project involving public and private partners from the tourism sector: 34 municipalities, the Valdera Union, trade associations and tourism organisations representing the Pisa region.
The project aims to improve the quality of tourism services offered in the area, promote local food and craft products, raise awareness among stakeholders, and attract tourists seeking non-standardised destinations and products, whilst offering authentic Tuscan lifestyle experiences.
“Terre di Pisa” Tourism Area Community
The brand was originally named “Terre di Pisa” Tourism Area, in accordance with the Tuscany Regional Law No. 86/2016, and subsequently renamed “Terre di Pisa Tourism Area Community” in accordance with the Tuscany Regional Law No. 61 of 31 December 2024 (Consolidated Law on Tourism).
“Terre di Pisa Tourism Area Community”: 26 municipalities
Terre di Pisa Tourism Area Community includes 26 Municipalities: Bientina, Buti, Calci, Calcinaia, Capannoli, Casciana Terme – Lari, Cascina, Castelfranco di Sotto, Chianni, Crespina – Lorenzana, Fauglia, Lajatico, Montopoli in Val d’Arno, Orciano Pisano, Palaia, Peccioli, Pisa, Ponsacco, Pontedera, San Giuliano Terme, San Miniato, Santa Croce sull’Arno, Santa Maria a Monte, Terricciola, Vecchiano, Vicopisano.
The lead organisation of “Terre di Pisa” Tourism Area is the Municipality of Pisa, which has signed a specific agreement with the North-West Tuscany Chamber of Commerce.
The Chamber has been appointed as “DMO” and is responsible for the promotion and communication of the destination until 31 December 2028.
“Terre di Pisa” DMO and “Terre di Pisa” DMC
The North-West Tuscany Chamber of Commerce represents the DMO (Destination Management Organisation) of “Terre di Pisa” Tourism Area Community. The DMO is an organisation that manages, coordinates and promotes tourism within a specific territory. Its goal is to bring together all stakeholders (public bodies and private businesses ) to create an offer and increase the destination’s competitiveness and awareness in Italy and abroad.
To carry out marketing activities for the tourist destination, the DMO works with a DMC (Destination Management Company), i.e. a local agency specialising in the design, management and marketing of tourist services (packages, experiences, offers) within a specific area.