16/01/2024 - 28/01/2024 ore: 10:00 - 20:00
Palazzo Lanfranchi – Museo della Grafica, Lungarno Galilei, 9, Pisa
The video in which tennis player Roger Federer conveys the image of tourist Switzerland is a model of visual communication capable of suggesting fascinating connections. In fact, the videos entrust the tourist message to one of the champions of the most popular sport, synonymous in the contemporary imagination with the beauty of the athletic gesture linked to the elegance of clothing and fashion.
The Fashion, Sport, Tourism exhibition, from 5 July to 28th January 2024 at the Graphics Museum, displays graphic works, posters, clothes and videos that make up an original journey through images of champions, stylists and places that communication strategies and models from the early 20th century today they combine motifs from theater and cinema, graphics and advertising. Splendid stories of fashion, sport, scenarios and tourist itineraries: from Elsa Schiaparelli to Emilio Pucci, Bally, Caruso, Purest, Lacoste, Federer, Miu Miu, from Pisa to Saint Tropez…
Every first Sunday of the month, admission to the Museum is free.