Exhibition “Holiday in Vespa” at Piaggio Museum | Pontedera

The exhibition will be open to the public from 16 May to 9 November and can be visited by booking online only on the website.

Inspired by an immortal advertising campaign from 1982 – the brainchild of Gilberto Filippetti, Pico Tamburini and Tam Fagiuoli (Agenzia Leader) – and fuelled by in-depth iconographic research in the Piaggio Historical Archive, the exhibition Oggi sono il mare (Today I am the sea), conceived and organised by the Piaggio Foundation, offers an immersive experience to discover the bond that has always united the Vespa and the sea, two perfect icons of freedom, adventure and beauty.